About

Small comforts for hair, sleep and switching off

Yellow B is a small UK-based online boutique shop, bringing together hair accessories, sleep essentials and self-care finds from independent brands.

No 5am routines. No 12-step anything. Just tiny upgrades for messy mornings, wind-down evenings, and the odd gift when you need a good one.

Curated by us, made by them

We choose what goes in the shop. We don't design or make any of it: every product comes from its named brand.

How your order works

Each brand sends its own products straight to you. Order from more than one and your items will usually arrive in separate parcels, sometimes on different days.

You don't need to chase the brands. Yellow B is your one point of contact for questions, delivery and returns. Email hello@yellowb.co.uk. We reply Monday to Friday, usually within one working day.